Finishing strong for over 25 years

Master Wall, Inc. began in 1987 with the simple goal of manufacturing the best products available in the marketplace, crafted by people who care about the industry. We experienced early success in residential and commercial construction, serving primarily the south-eastern United States.

Over the years, product acceptance and recognition grew. Applicators appreciated the smooth workability for better-looking jobs while architects trusted the common-sense approach to design assistance. Continued growth helped Master Wall® expand to national distribution and recognition. Today, our products are available through our global distribution network.

Manufacturing expanded rapidly to meet product demand. Starting from a relatively small facility, new personnel and equipment were added to improve production and efficiency. Our Lithonia, Georgia manufacturing plant and our Columbus, Georgia corporate facilities now occupy over 50,000 square feet. We also have manufacturing facilities in Utah and Texas.

Care and experience is key to a quality product. Steve Smithwick, President of Master Wall®, has over 40 years’ experience in blending and process manufacturing. He served for seven years as a plant manager for a leading EIFS manufacturer in the United States and was instrumental in setting up that company’s largest domestic operation and first overseas facility. Additionally, Master Wall® has assembled a management team with over 100 years’ experience in the EIFS industry. Our team consists of all facets of business associated with our trade: Sales, sales management, technical field services, architectural support services, national account services, product development and financial management.

Master Wall® Mission

  • To manufacture the highest-quality EIFS, stucco and related products (coatings, adhesives, etc.) available in the market
  • To be the service leader of our industry in the region and areas where we market our products
  • To be respected in our industry because of honesty and integrity within our ranks
  • To encourage our employees to set the highest standards possible for their careers and their personal lives by supporting them through education, training and sharing any God-given wisdom we may obtain
  • To compensate all employees in such a way that they can support themselves and their families in a comfortable manner
  • To seek God’s guidance in all decisions, and to give Him glory for any results